The story of Sami

Tell our readers about yourself.

I have always been passionated about visuals and art. No matter if it’s photo, cinema, magazine or tv ad, painting, sculpture or audio visual work. You could call me a late bloomer – I started photographing professionally around 2016 or 2017. I have a long career as Graphic Designer and Art Director so getting into photographing felt like a natural and seamless expansion to me. My only wish (not regret) is that I had started sooner because I just love it. I shoot mainly portraits, weddings and events (corporate, family and concerts). Portraits are my speciality. I love creative photographing and try out new things. I do experiment with lighting and mixing gears & techiques.

What’s the most important lesson you learned as a photographer?

Practice, practice and practice. And by practice I mean really doing it. I learned this the hard way. If you’re thinking that you’re not ready yet, treat that as a good thing: that feeling never goes away if stay hungry and passionated about what do. It took me sometime to start to actually shoot with people: getting experience and building confidence. But hey, we all start from a same point, square 1. There is nothing better to push you forward than just to do the actual thing, no matter if you start slowly or jump to the deep end. Don’t be afraid of failure, be afraid not try. You can learn from failuries, but you can’t learn from not putting yourself out there. Expand your comfort zone by repeatly going to your discomfort zone.  There is no shortcuts. Give yourself a time to find your own thing. Try out new things.

I know my fellow colleagues can manage with way less time than me, but I have to do my edits my way.

What’s something you know you do differently than most photographers?

I spend way too much time editing my stuff. I know my fellow colleagues can manage with way less time than me, but I have to do my edits my way. I quess my past with graphics is a part of how I see editing… I always say that I prefer one diamond from every shoot than 10 good ones. For me post processing is very important part of the whole process. I haven’t spend much time with watching my colleagues to work, so I can’t say if do things very differently than most, but I can tell what I do though. I use music as a tool, playing in the background. It helps people to relax and get in to a flow. My goal is to make atmosphere ease and relaxed as possible. This usually shows in the photos. I use this technique also in wedding portrait shootings, edm, classical or heavy metal. What ever couple prefers!